Girls in Business: Turning the AI Doll Trend into a Goodie Bag Hit

You've seen the trend: people using AI tools to reimagine themselves as pocket-sized, packaged dolls and action figures. For the Girls in Business annual event, we took that viral moment and made it real.

As proud sponsors of the event goodie bags, we created custom air fresheners styled as Girls in Business \"dolls\": action-figure packaging design, all the inspiration drawn from the Girls in Business community, in a format every attendee recognised the second they pulled it from the bag. They were a huge hit.

Why it works: the best promotional air fresheners tap into culture, not just branding. By jumping on a trend at its peak and translating it into a physical keepsake, the giveaway became shareable, the kind of thing that ends up photographed and posted, extending the event's reach well beyond the room. Great conference and event merch does two jobs: delights the person holding it, and markets to everyone they show it to.