NZ Inspired Air Fresheners. In Store Now.
Our Smellies retail range brings the fresh scents of Aotearoa to your car. Find us in all 48 Briscoes stores nationwide, or shop the range online.
Tammy, holding Tammy.
We Turned Tammy Into An Air Freshener
We teamed up with the legendary Tammy from Briscoes to create a one-of-a-kind Smellies custom air freshener, turning a genuine Kiwi retail icon into a fresh, fun companion for your car. Whether you're a Briscoes fan or just love something a little quirky hanging from your rearview mirror, the Tammy air freshener is a must-have. Available now in Briscoes stores nationwide, alongside the full Smellies range.
Grab yours at BriscoesWant Smellies On Your Shelves?
We are opening up the Smellies retail range to stores right across New Zealand. Petrol stations, gift shops, auto stores, tourist retail, supermarkets: if your customers have cars, we have a range for them. Choose from our ready-to-go designs, including sports themes, New Zealand landscapes, and fun and funny options, all in retail-ready packaging with point-of-sale display. Or go further: we love collaborating with retailers to create a custom Smellies range designed for your exact customers. Your store, your vibe, your scent.
Ready-made ranges
Sports themes, NZ landscapes, and fun and funny designs on hand now. Pick what fits your customers and get stocked fast.
Retail-ready
Hang-ready premium backcard packaging and display stands. See our packaging page for the full run-down.
Custom collabs
A bespoke Smellies range designed for your customer base. Your store, your vibe, your scent.
Talk Retail With Us
Learn more about our premium backcard packaging and see who we work with.