Custom Air Fresheners. Your Brand. Your Scent.
New Zealand's number one supplier of custom branded air fresheners. Custom shaped, custom scented, custom printed for Kiwi businesses, events, promotions and giveaways.
Why Custom Air Fresheners Are Marketing Gold
Most promo products end up in a drawer. A custom air freshener ends up hanging in your customer's car, your logo, in their eyeline, every single day for weeks. And the scent does something no billboard can: smell is wired directly to the brain's emotion and memory centres, which is why scent marketing is one of the fastest-growing corners of brand strategy.
of the emotions we feel every day are triggered by smell.
accuracy of scent memory after a WHOLE YEAR, visual memory drops to ~50% within 3 months.
we remember roughly seven times more of what we smell than what we see (35% vs 5%, Rockefeller University).
Sources: Sense of Smell Institute; Rockefeller University; published scent-marketing research.
Every freshener you give away is a tiny, great-smelling billboard working the daily commute. That's why brands like Burger King, Jägermeister and Ford put their logos on Smellies.
From Idea to Air Freshener in Three Easy Steps
See the full process → how it works
Design It
Send us your logo and brand assets. Our designers create your custom air freshener and packaging, free with every order.
Sniff It
Choose from our scent library or let us match a fragrance to your brand. (Yes, we once made a Whopper that smelled flame-grilled.)
Ship It
Approved designs go straight to production and land at your door, typically 3-4 weeks from sign-off.
Brands That Have Smelt Better With Us
Good companyFrom global names to great Kiwi brands.
Some Of Our Smelly Work
From global names to great Kiwi companies: Red Bull, Burger King, Jägermeister, Ford, Garage Project and many more.
The Wall of Smellies
We have created thousands of different designs for brands. Here are some of our highlights
Design InspoDon't Just Take Our Word For It
Real words from real brands who got real results
The quality blew us away. Our customers kept asking if they were a product we sold. That is the best result we could have hoped for.
10,000 units, three-week turnaround, zero issues. Smellies is now our go-to for any branded promotional item.
We couldn't be happier with our recent collaboration with Smellies, creating an extraordinary experience for Jägermeister enthusiasts. Their team crafted bespoke air fresheners for our Cold Brew and classic ranges, perfectly capturing the essence of coffee and liquorice. Distributed at Jägermeister events, these unique air fresheners have been a phenomenal success, enhancing the sampling experience for our attendees. Truly, Smellies has added a memorable touch to our brand engagement.
New Zealand's Leading Custom Air Freshener Supplier
Smellies takes your logo, your artwork, or just a rough idea, and turns it into a custom car air freshener people actually want to hang up: custom shape, custom print, custom packaging, and a scent chosen to match your brand.
Fast Turnaround
Most orders ready in 2-3 weeks. Rush options available for tight deadlines.
NZ & AU Delivery
We ship nationwide across New Zealand and to Australia. No fuss.
50+ Scents
From classic pine to custom bespoke fragrances. We have got your nose covered.
Any Shape
Die-cut to any shape. Bottles, logos, characters. If you can draw it, we can cut it.
Premium Quality
Long-lasting fragrance with crisp full-colour print. Your brand, beautifully presented.
Low Minimums
Start from just 100 units. Perfect for small events or testing a new product.
Let's Get Your Brand Smelling Good
Ready to turn your brand into New Zealand's next great air freshener? Tell us what you're dreaming up and we'll come back with a free quote, design ideas and scent suggestions, usually within one business day.