Burger King × NZ Breakers: The Flame-Grilled Double Collab

We're fired up about this one: a sizzling collaboration with Burger King and the New Zealand Breakers. To bring the heat courtside, we created custom Burger King air fresheners as epic game day giveaways for fans.

Inspired by the King of burgers, these limited-edition custom air fresheners featured bold, iconic designs, including a flame-grilled Whopper that actually smelled like it just came off the grill. Yep, you read that right. Our custom scent development team matched the fragrance to the product, because a Whopper air freshener that smells like vanilla just wouldn't be right.

Handed out to lucky fans during select Breakers games, the fresheners added an extra layer of flame-grilled fun to the courtside action, and then rode home in fans' cars, where the collab kept working long after the final buzzer.

Why it works: sports event giveaways compete with a lot of noise. A custom-shaped, custom-scented air freshener is the one fans keep, and one of the best examples of what's possible when a brand goes fully custom on both shape and scent.